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ETHICA Anti Aging Shampoo 250ml/8.45oz | 500ml/16.9oz | 946ml/32oz

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Hair Health . Scalp Care . Anti Aging 

Consider this plant based shampoo an essential part of your daily care regimen

A balanced blend of biotech and botanicals, providing a professional level salon shampoo, anti aging components, all in one. A complete service for the hair, scalp and follicle.

Plant Based. Cruelty Free. Sulphate, Paraben and Gluten Free.

"An exceptional salon experience right in your own home"

Extend . Repair . Amplify

A concentrated formulation of amino acids, anti oxidants, plant extracts and essential oils protect existing hair. It strengthens the entire cuticle from root to tip, reducing breakage. It improves the look of density. Experience what a truly advanced multi benefit anti-aging shampoo can achieve – every day


  • Sulfate Free
  • Paraben Free
  • Gluten Free
  • Cruelty Free
  • Hypoallergenic
  • Anti-Aging
  • UV Protection
  • No Buildup
  • Clean Beauty
  • Concentrated Formula

Features & Multi Benefits

  • Professional salon quality
  • High efficacy formula for superior performance that’s gentle enough to use everyday
  • Maximizes the potential of any hair type, regardless of age or gender
  • Provides anti-aging for the scalp, follicle, and hair shaft
  • Reduces shedding, protects
  • Maximizes potential hair length and count
  • Promotes optimum scalp environment
  • Thick luxurious lather
  • Lightweight formula rinses clean
  • Improves volume, smoothness and shine
  • Reduces frizz and flyaways


  • Sulphate, paraben and gluten free – biodegradable
  • Multiple surfactants – coconut and plant derived
  • Foaming agents – coconut derived
  • Fragrance – ginger root derived
  • Formulated for / well tolerated for sensitive and allergic skin types
  • Non build up formulation
  • Extreme stability

Base Benefits

  • Anti static
  • Anti buildup
  • Great wet combability – enhanced glide and slip
  • Humidity protection
  • Heat protection
  • Reduces breakage
  • Reduces shedding
  • Improves elasticity and tensile strength
  • Increased flexibility
  • Increases moisture retention
  • Increased body + volume
  • Increases sheen + refractory shine
  • Smoothens + protects the cuticle and hair shaft
  • Corrects texture of hair shaft that has been physically or chemically damaged
  • Provides style memory
  • Provides texture + separation
  • Does not weigh hair down

Anti-aging/tech + benefits

  • Multiple skin conditioning agents
  • Improves the look of hair thickness
  • Improves the appearance of Volume

Notable Ingredients

  • Hydrolyzed Vegetable + Soy Protein
  • Panthenol
  • Biotin
  • Arginine
  • Grape Seed Extract
  • Ginseng Root
  • Arctium Majus Root
  • Rooibos
  • MSM
  • Saw Palmetto


After applying shampoo, lather with a gentle massage on the scalp, ensuring coverage of the hair as well. Leave on the scalp for one to three minutes before rinsing. Repeat first step, increasing the leave on time to between two to four minutes before rinsing
Leaving the product on long enough for the ingredients to penetrate and work is important for best results. Take the time – your hair is worth it!

  • This is a rinse and repeat product

The more often you shampoo, the better the results. For men, 4 – 6 times a week, for women, 2 – 5 times a week